kendra’s bread-and-butter.
Kendra understands the different between fluff (let’s be real, even fluff goes viral) and the kind of content that’s destined to catch on and move the needle. She knows how to take direction but also lead and develop compelling ideas that translate into successful campaigns, social content, and design executions. Much of her success can be attributed to her understanding of consumers and brand narratives: Where their minds are at, what they’re paying attention to and what will draw an emotional connection with them. When it comes to execution, she’d rather go at it with a team than alone, and has a knack for fostering collaboration as she concepts, writes, and produces for the digital sphere. Take a peer into her storytelling world:
