People know and admire the Radio City Rockettes, but primarily associate them with the Christmas season. By increasing reach, engagement and relevancy among target audiences through differentiating digital content via social channels, we showcased how the New York Spectacular was a magical, transformative and mesmerizing family experience for all to enjoy.
In this four-part branded series, we took our audience on a magical and mesmerizing journey through the creation and development of the New York Spectacular—from the auditions and rehearsals to the costumes and set designs.